Yearly Archives: 2014

How Marlboro Cigarettes Have Been Advertised

Innovation helped promote the first cigarettes. The first was a cigarette-making machine which was introduced in the 1880’s.  This machine dramatically increased the production of cigarettes instead of the forty-million hand rolled cigarettes a day, one machine could produce four-million

Tagged with: , ,
Posted in Advertising, Blog

How Coke beats Pepsi with their use of New Media

Since introducing their soft drink products Coca-Cola, Coke in 1886, and Pepsi (Cola) in 1898, both competitive companies are now using new, new media to market their respective brands with subtle and obvious comparisons and with major differences. While Coke

Tagged with: , , ,
Posted in Advertising, Blog